Where’s Hot This Winter? Trending Ski Destinations for 2025/26
Winter 2024/25 saw a dramatic rebound with renewed interest in classic favourites and new frontiers. Looking ahead, Ski-Lifts spotlights the most in-demand destinations, whether it’s Olympic buzz in Italy, eco-friendly escapes up north, or epic powder missions in Japan. Wherever you’re heading, count on Ski-Lifts for seamless transfers straight to the slopes.
Where Ski-Lifts Saw Growth in Winter 2024/25
- Austria & Andorra: Strong volume growth driven by UK and Benelux skiers, fantastic for varied terrain and lively après-ski.
- Italy: Record interest in Cervinia, Dolomiti Superski, and Livigno with Milano Cortina 2026 Olympics on the horizon.
- Norway: Hemsedal and Trysil lead the eco-friendly, adventure-ski movement, boosted by new flights and sustainability appeal.
- France: Classic domains like Paradiski and Espace Killy bounce back, especially at high altitude resorts.
- Japan: A surge in demand for Niseko and Hakuba, with backcountry and bucket-list adventure driving bookings.
Where’s Trending for Winter 2025/26?
- Italy (Milano Cortina Olympics): Early group and media travel planning for the Milano Cortina 2026 games, expect the Dolomites and Lombardy to be centre stage.
- Japan: Rising buzz for off-the-beaten-path resorts beyond Niseko, perfect for seasoned powder hunters and cultural explorers.
- Norway & Sweden: Clean air, quiet valleys, and uncrowded pistes, Northern Europe’s eco credentials and family-friendliness make it the new “green” skiing go-to.
- Eastern Europe (Slovakia, Bulgaria): Slovakia’s Jasná and Bulgaria’s Bansko attract budget-conscious UK skiers with big-mountain value and lively après.
Why Are These Destinations Trending?
Olympic Buzz & New Adventures
- Italy is prepping for Milano Cortina 2026, raising demand for the Dolomiti region and ski towns near event venues.
- Japan’s return to international travel and word-of-mouth about deep, untracked powder is reviving adventurous bookings.
Eco & Family Appeal
- Scandinavia’s resorts stand out for clean air, uncrowded slopes, sustainable practices, and unique arctic experiences, plus easy flight access from the UK and Europe.
- Eastern European gems like Jasná and Bansko offer affordable packages, emerging après-ski, and a welcoming vibe for young groups and families.
Ski-Lifts: Seamless Slope Access
- We provide direct transfers from airports and rail stations to trending resorts across Europe and Japan.
- Specialist support for Olympic teams, media, families, and ski clubs, plus tailor-made solutions for eco or adventure travel.
Why Book with Ski-Lifts?
- Olympics, Powder & Peace: Whether you’re chasing medals, powder, or quiet slopes, we get you there effortlessly.
- Expertise in Trending Resorts: Flexible group transfer options for Italy, Norway, Japan, the Alps, or hidden Eastern European gems.
- 24/7 Support & Local Knowledge: From booking to drop-off, our team makes sure your journey is as smooth as your descent.
- Easy Multi-Resort Bookings: Combine the biggest ski hotspots in one trip, one booking, seamless logistics.
Make Your Journey Effortless
With Ski-Lifts, you travel reliably, comfortably, and direct. From the Alps to Scandinavia, Italy to Japan, we help you ride the latest trends with zero hassle and maximum snow time.
Ready for Milano Cortina, Japan’s backcountry, or the Arctic North? Take the stress out of transport and follow the snow with Ski-Lifts.
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